The Project | Cycling Inspiration Typograpahic Poster
I was working on a typographic poster for a cycling campaign with my university to try to inspire the general public to use bikes instead of cars more. I wanted to create a type that worked within the cycling frame. I chose the phrase ‘ Get Lost in Cycling’ to emphasise the fun of cycling and taking a ride to the unknown. Experimenting with shadows allowed me to reflect the idea of the unknown.