Typographic Social Design

The Project | Cycling Inspiration Typograpahic Poster

I was working on a typographic poster for a cycling campaign with my university to try to inspire the general public to use bikes instead of cars more. I wanted to create a type that worked within the cycling frame. I chose the phrase ‘ Get Lost in Cycling’ to emphasise the fun of cycling and taking a ride to the unknown. Experimenting with shadows allowed me to reflect the idea of the unknown. 

 

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