While reading one of the IDN magazines I came across a few quotes which I think really helps explain what good design and branding is about.
” A good identity communicates. For me, the best identies are those that embrace every touch-point – seizing the vital opportunities to speak directly with their audience. A good identity is more than a logo, it’s an entire language, an expression of a story, spoken through a 2D, 3D and 4D forms. A good identity has the power to completely influence you.”
– Domenico Bartolo